Juggle
Product Design
Juggle is a smart, little property management tool. We believed you shouldn't need to be an expert or pay a lot of money to manage a rental property.
The UX challenge
When everything's going smoothly, managing a property is remembering to send a monthly rental bill and make sure its been paid. That part of the product came together relatively simply, which I'll get to in a moment.
The trickier part of property management is when something goes wrong. Relying on poor information, multiple channels of communication, and forgetting all about it when tentants change.
Juggle's most valuable feature was the ability to report maintenance issues, and manage these issues with effective communication until their resolution - all within the platform.
The issue management solution focused on two parts, detailed below.
Simple, yet detailed, issues
Issues needed be sufficiently detailed (for better repairs and less back-and-forth), as well as fast and easy to submit (so that tenants didn’t drop off and send an email instead).
For Landlords, the overview of all issues needed to be easy to consume at a glance. They should be able to filter issues by last updated, open, closed etc. All culminating in a neat record of issues relating to their property.
Simple billing
The more regular, predictable requirement of property management is billing. Something Landlords can set and forget.
The billing feature was designed to be flexible, a few clicks to add additional expenses and deductions with each month’s invoice. Collected neatly in an invoice overview.
Although Juggle didn't move any money through the platform, the billing feature served as a great tool to remind landlords to send bills and mark them as paid.
What’s next?
We received $15,000 in funding for market validation in 2020. Juggle went live in June 2020, alongside a targeted social media marketing campaign across Facebook, Instagram and LinkedIn. We recruited testers and used the platform ourselves to manage our own tenant.
After 6 months of testing and collecting feedback from users - we decided that reaching the kinds of users we need would be too costly, and building the features they required would put us in a product space we were not willing to compete in.
Juggle (sorta) lives on at juggle.properties